Shortly after a successful exit of our last startup, CodeGuard, Jonathan and Jonah began discussing a replacement for username and password.
As a security hawk who frequently appears as an expert witness in IP and security cases, Jonathan has read the forensic reports of dozens of data breaches and other successful hacking incidents. He was focused on password hygiene and delegation of access. As an analytics and marketing consultant, Jonah has helped companies deploy analytics suites and target users. He wanted to make it easier for users to create separate personas to reduce the involuntary sharing of Personally Identifiable Information.
They both knew it had to work seamlessly for desktop and mobile.
After many months of arguments thought experiments looking at different solutions and features, they realized that online privacy and security are two views of the same problem. You can’t solve one without addressing both and the solution is rooted in creating Internet infrastructure for authentication.